Contemporary Advertising (Registro nro. 175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221028074831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number (ISBN) | 0-07-296472-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency (Fuente de Catalogación) | Universidad Internacional de Desarrollo Sostenible |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | edición 21 |
| Classification number | 659 A681 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | autor |
| Personal name | Arens William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, United States; |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 732 paginas |
| Other physical details | : ilustraciones |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Universidad Internacional de Desarrollo Sostenible |
| Method of acquisition | donado |
| Date of acquisition | 27/09/2022 |
| Accession number | 192 |
| 592 ## - Modificado Por | |
| Modificado Por : | YM |
| Fecha que lo realiza la modificacion | 27/09/2022 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad |
| Source of heading or term | Decs |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | director editorial |
| Personal name | Biernat John E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chan Anna M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | ejecutivo de mercadeo |
| Personal name | Silverburg, Dan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | publicidad |
| Personal name | Winston, Andy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator term | productor |
| Personal name | Curless, Benjamin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro Fisico |
| Suppress in OPAC | No |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | YM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca UNIDES Managua | Biblioteca UNIDES Managua | 09/27/2022 | 192 | 659 A681 2006 | 192 | 09/27/2022 | único | 09/27/2022 | Libro Fisico |