Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
00858nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221028074717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220928b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number (ISBN) |
84-7897-712-0 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency (Fuente de Catalogación) |
Universidad Internacional de Desarrollo Sostenible |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
edición 21 |
| Classification number |
658.84 G633 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator term |
autor |
| Personal name |
Gómez Vieites, Álvaro |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Remainder of title : |
: Relacional directo e interactivo |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
España; |
| Name of producer, publisher, distributor, manufacturer |
RA-MA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
345 paginas |
| Other physical details |
: ilustraciones |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Universidad Internacional de Desarrollo Sostenible |
| Method of acquisition |
donado |
| Date of acquisition |
28/09/2022 |
| Accession number |
194 |
| 592 ## - Modificado Por |
|---|
| Modificado Por : |
YM |
| Fecha que lo realiza la modificacion |
28/09/2022 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Retos-economía globalizada-hiper competitividad |
| Source of heading or term |
DeCS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Implantación-sistema-información marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Protección datos-carácter personal |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro Fisico |
| Suppress in OPAC |
No |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
YM |