Dirección de Marketing (Registro nro. 857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00836nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230121100711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number (ISBN) | 970-26-0763-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency (Fuente de Catalogación) | Universidad Internacional para el Desarrollo Sostenible |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Edición 21 |
| Classification number | 658.8 K87 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | autor |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Dirección de Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Duodécima |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México D.F; |
| Name of producer, publisher, distributor, manufacturer | Pearson Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 823 paginas |
| Other physical details | : ilustrado |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Universidad Internacional para el Desarrollo Sostenible |
| Method of acquisition | donado |
| Date of acquisition | 14/01/23 |
| Accession number | 492 |
| 592 ## - Modificado Por | |
| Modificado Por : | WH |
| Fecha que lo realiza la modificacion | 21/01/23 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gestión Negocios |
| Source of heading or term | DECS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercados Organización |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercancias |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | autot |
| Personal name | Keller, Kevin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro Fisico |
| Suppress in OPAC | No |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | WH |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca UNIDES Managua | Biblioteca UNIDES Managua | 01/21/2023 | 492 | 658.8 K87 2006 | 492 | 01/21/2023 | único | 01/21/2023 | Libro Fisico |