Kotler, Philip <br/><br/>
Principles of marketing 

 - ELEVENTH EDITION 
 - 862 paginas   : ilustraciones 
<br/><br/><label>ISBN: </label>0-13-146918-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.81 K81 2006