Arens William F. <br/><br/>
Contemporary Advertising 

 - Tenth Edition 
 - 732 paginas   : ilustraciones 
<br/><br/><label>ISBN: </label>0-07-296472-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad
<br/><br/><label>Dewey Class. No.: </label>659 A681 2006