| 000 | 00953nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20221028074831.0 | ||
| 008 | 220927b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-296472-3 | ||
| 040 | _cUniversidad Internacional de Desarrollo Sostenible | ||
| 041 | _aeng | ||
| 082 |
_2edición 21 _a659 A681 2006 |
||
| 100 |
_eautor _aArens William F. |
||
| 245 | _aContemporary Advertising | ||
| 250 | _aTenth Edition | ||
| 264 |
_aNew York, United States; _bMcGraw-Hill, _c2006. |
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| 300 |
_a732 paginas _b : ilustraciones |
||
| 541 |
_aUniversidad Internacional de Desarrollo Sostenible _cdonado _d27/09/2022 _e192 |
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| 592 |
_AYM _Z27/09/2022 |
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| 650 |
_aPublicidad _2Decs |
||
| 700 |
_edirector editorial _aBiernat John E. |
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| 700 | _aChan Anna M. | ||
| 700 |
_eejecutivo de mercadeo _aSilverburg, Dan |
||
| 700 |
_epublicidad _aWinston, Andy |
||
| 700 |
_eproductor _aCurless, Benjamin |
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| 942 |
_2ddc _cLF _n0 |
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| 990 | _aYM | ||
| 999 |
_c175 _d175 |
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